There are two primary categories of CBD, isolate and full spectrum. When CBD is referred to as full spectrum or whole plant CBD, it means that the product contains other cannabinoids found in the cannabis plant including CBD (Cannabidiol), CBN (Cannabinol), CBG (Cannabigerol), and THCV (Tetrahydrocannabivarin), as well as many more. In some cases Full Spectrum CBD can contain trace amounts of THC (Tetrahydrocannabinol), but in very low concentrations (up to .2%, the legal limit for sale in Ireland and the UK).

The various different cannabinoids can work differently for individuals, and the combination of cannabinoids in each product, known as the cannabinoid profile, can have different effects. As the industry grows, there will be further research done into the effects of each cannabinoid, however, there are currently no definitive, scientific conclusions on the effects of each. CBD Isolate, on the other hand, is simply purified CBD that has been extracted from the cannabis plant and isolated from all other cannabinoids. It is manufacturered into crystal form which can then be mixed with PG/VG for eLiquid, or oils for oral drops and balms/salves. There are many arguments for both types of CBD. For Full Spectrum, the primary point surrounds the entourage effect. This is the concept that when the different cannabinoids come together, they have a much more potent effect than when they are used by themselves. On the other hand, with CBD Isolate, they claim that it is the purest method though which CBD can be taken into the system and the most ‘legally sound’.


Despite the CBD supplements having been available for the last two decades, CBD has grown exponentially over the last year, primarily due to the increased legalisation of cannabis around the world, and the mass public perception shift with regards to cannabis and related products. The industry has an unparalleled potential to evolve quickly into a trend worth billions.

By 2025 the market is due to become 60% larger than it currently stands. By adopting CBD in it’s early days, retailers have the potential to be at the forefront of it’s growth. Product knowledge, customer understanding and a genuine interest in CBD will stand to retailers stocking this as customers will require guidance and support.

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